To create a new domain name avenue for e-Commerce which is immediately clear to Internet shoppers, customer service oriented to registrars, and an aid in Internet structural integrity and stability.
A strategic vision that recognizes a need to adapt the information architecture to meet the challenges and goals of the future is essential. The direction of today's internet environment is rapidly changing to incorporate new ideas and relationships among the Registries, Registrars, Internet Service Providers and the End User. The vision of Commercial Connect, LLC — to develop and implement a strategic information plan that is capable of supporting both the current and long term business goals of the Internet.