TLD
Commercial Connect, LLC proposes the introduction of a new Top Level Domain name .shop for the exclusive use of Internet domains involved in the use of electronic commerce. The existing Top Level Domain .com, originally intended for this purpose has become too broad in its scope and so generic that it no longer exclusively denotes its original intention. In fact, the .com extension has suffered from its popularity more than any Top Level Domain currently in use world-wide. With over 82 million names registered in the .com domain alone, it has become nearly impossible to find or improvise an available short descriptive and desirable name. This difficulty is becoming more acute daily, and as already implied by the continued geometric growth of the Internet, will become exponentially more difficult in the future. Twenty and thirty character domain names have now become common, and quite a disadvantage to their owners. Soon, descriptive names of fifty to sixty or more characters may be the only option under the present system, putting domains that are required to use them at a serious disadvantage as users must correctly type what amounts to a small paragraph into the address bar of a browser to reach these sites.
In addition, there are no distinctions between these 82 million companies' .com web addresses; there is no logical structure behind the intention of the millions of web pages. By offering a set of alternative commercial extensions, the mechanics of global commerce via the Internet will be greatly enhanced.
The proposed individual domain name is:
.shop
Both a noun and a verb, this extension is understood in many languages. We propose that this name be used for electronic commerce sites that actually provide online shopping and ordering, whether the site is associated with a physical store or not.
